01
Visitors land, skim, and leave
Clarify the first screen so people know what you do, who you help, where you work, and why they should keep reading.
Solo web studio for small businesses
A website that earns trust before the first phone call.
Custom-built sites for small businesses, trades, and service professionals with slow, dated, or confusing websites that need to earn trust and make the next step obvious.
Built solo. Fixed quotes. Launch in 3-5 weeks. No templates, no agency handoffs, no surprise invoices.
Financial Decisions — financial advisory
Refresh Homes — Niagara painting
Recent launches
Financial planning and home-service sites built around trust, proof, and inquiry flow.
Built solo
One focused partner from strategy through launch, with no agency handoff.
Free homepage mockup
Send your URL, see a stronger first screen.
1
The homepage message I would lead with
2
A practical layout direction for the first screen
3
The proof and next step needed to move visitors toward inquiry
Why it works
Practical fixes for the spots where visitors hesitate, lose trust, or fail to take the next step.
Make proof, services, and the next step obvious
Fast static builds for mobile visitors who will not wait
Direct work with the person building the site
Problems I fix
The site should remove the hesitation that stops good leads.
Most small-business sites do not fail because they are ugly. They fail because visitors cannot quickly tell whether they trust you, whether you do the thing they need, or what to do next.
02
The site looks weaker than the business
Replace the dated or generic first impression with a site that matches the quality of the work you already do offline.
03
Mobile visitors cannot find the next step
Make calls, forms, service areas, and quote requests easy to reach for people comparing options on their phone.
04
Referrals check the site and go quiet
Bring proof, process, examples, and fit forward so referred visitors get confidence before they contact you.
05
The wrong people keep reaching out
Use clearer service pages and sharper qualifying copy so better-fit customers self-select before they fill out the form.
06
The site is slow, fragile, or hard to update
Move to a fast static build with cleaner content, fewer moving parts, and maintenance that does not create another job for you.
Who this is for
Small businesses where trust matters before someone reaches out.
Best fit when your site needs to explain what you do, show proof, and turn more of the right visitors into inquiries.
- 01
Trades and home-service companies
- 02
Consultants, advisors, and coaches
- 03
Accountants, bookkeepers, and small professional firms
- 04
Therapists, clinics, and wellness practices
- 05
Specialty studios and local service businesses
Selected work
Live sites with visible business intent.
These projects show the same pattern: name the hesitation, bring proof forward, and make the path from interest to inquiry easier to follow.
Live client site
Financial Decisions
A financial advisory site rebuilt for a trust-sensitive visitor who needs to understand the practice before booking a conversation.
- Financial advisory website
- Trust-first homepage
- Static Astro build
- Client-domain launch
- Problem: the site needed a calmer, more established first impression for prospective advisory clients
- Fix: reframed the first screen around credibility, service clarity, and a more direct path to contact
- Fix: organized the browsing path so visitors move from introduction to services to next step with less friction
- Built as a static Astro site on the live financialdecisions.ca domain for speed, stability, and simpler upkeep
Local service site
Refresh Homes
A Niagara Region painting site shaped for homeowners comparing local options on mobile and deciding who feels safe to contact.
- Residential painting website
- Estimate-focused conversion path
- Review and service proof
- Niagara Region positioning
- Problem: homeowners needed fast confidence before requesting an estimate
- Fix: led with services, Niagara Region coverage, and a clear free-estimate action
- Fix: brought Google reviews, insurance, drywall repair, and recent work into the trust path
- Used homeowner-focused copy to make the service feel reliable, clean, and easy to start
Fit
Best for businesses that need the site to pull its weight.
The work is most useful when the problem is trust, clarity, speed, mobile friction, or a weak path from interest to inquiry.
Good fit
- You have a real business and need the website to support inquiries, estimates, bookings, or consultations.
- You care about trust, clarity, speed, and making the next step easy on mobile.
- You want to work directly with the person planning, writing, designing, and building the site.
Not the right fit
- You want the cheapest possible template with your logo dropped in.
- You need a complex app, marketplace, portal, or ecommerce system.
- You want agency layers, long brand workshops, or a large team around the project.
Process and quote
One process. Fixed quotes. No surprise invoices.
Every project is scoped before work starts, and you get a fixed quote in writing. No hourly billing, no surprise invoices, and no pressure to commit before the scope is clear.
01
You send the link
Free mockup + plan
Send your current site (or a sketch of what you need). Within 1-2 business days I reply with a practical homepage mockup and plan for the message, layout, proof, and inquiry path — or a direct note if a rebuild is not the right move.
- + No pitch, no sales sequence, no follow-up campaign.
02
We agree on scope
Fixed quote before work starts
You see a fixed quote and timeline before any work begins. Typical builds are 5-7 pages, mobile-first, fast, and easy to live with. No hourly billing, no surprise invoices.
- + Fixed-price builds. Launch in 3-5 weeks.
03
You launch — and I stand behind it
60-day fix guarantee
After launch, I fix any in-scope issue free for 60 days. Hosting and small monthly updates are optional, not required. The site is yours and easy to move at any time.
- + Cancel anytime. No long-term contract.
The promise
The work fits, or you don't pay for it.
If the first design direction doesn't land, you can walk — no charge for anything beyond the discovery work already done. After launch, every in-scope issue is fixed free for 60 days.
Common questions
The questions clients usually ask before the first call.
Short answers to the questions that come up most often. If something isn't covered here, send it in the form below.
01
What does a build cost?
It depends on page count, content, and how much strategy or cleanup is needed. After I see the site and direction, I send a fixed quote before any work begins — no hourly billing or scope-creep invoices.
02
How long does it take?
Typical timeline is 3-5 weeks from kickoff to launch. Faster is possible for simpler scopes; longer if the content isn't ready yet.
03
What if I already have a website?
Most clients do. Send the URL and I'll send back a free homepage mockup and plan — the message, layout, proof, and next step I'd use to make the site feel more trustworthy.
04
What is included in the free homepage mockup?
I focus on the first screen, homepage message, proof, service clarity, mobile flow, and the path to inquiry. It is a practical concept and plan, not a full multi-page design.
05
What if I don't have copy or content ready?
Fine. Most small business owners don't. We work through it on a short call and I draft a structure for you to react to, rather than asking you to write a page from scratch.
06
Do I have to host with you?
No. The hosting and care plan is optional and easy to cancel. The site is fully yours and built on infrastructure you can move at any time.
07
Why solo and not an agency?
You work directly with the person building the site. No account managers, no junior handoffs, no chasing email threads across a team you've never met.
08
Is there a guarantee?
Two: if the first design direction doesn't land, you can walk and only pay for work delivered up to that point. After launch, I fix any in-scope issue free for 60 days.
Free homepage mockup
See what your homepage could become.
Send your current site and I'll reply within 1-2 business days with a practical homepage concept: the message, structure, proof, and next-step direction I would use to make the business feel more trustworthy.
What you get back
- A practical homepage mockup direction, not a generic template
- The message, proof, layout, and inquiry path I would prioritize
- A direct recommendation: rebuild, improve the current site, or leave it alone
Contact
Send the site. I'll show what the homepage could become.
A short message is enough. I reply personally within 1-2 business days with a practical homepage mockup and plan for the message, layout, proof, and inquiry path.
For small businesses that rely on trust and inquiries
Professional services, trades and home services, clinics, studios, and small firms - anywhere the website needs to do real work, not just sit there.
Prefer email or LinkedIn?
Reach out at eastonlindsay.projects@gmail.com or on LinkedIn.